|KIDS DRUG EDUCATION/PREVENTION|
The Partnership for a Drug-Free America (PDFA) defines itself in a fact sheet as "a non-profit, private sector coalition of volunteers from the advertising, public relations, production, research, and media industries, "whose mission " is to reduce demand for illegal drugs by using media communications to help bring about public intolerance of illegal drugs, their use, and users " (1).
An example of the education media consumers get from PDFA is the infamous anti-marijuana by spot that claimed cannabis led to a train wreck. The ad contradicts direct sworn testimony of the engineer responsible for the disaster. That marijuana was not the cause for this disaster " and deliberately ignores his admission of drinking alcohol, snaking, watching TV, general failing to pay adequate attention to his job, and deliberately jamming the trains safety equipment prior to the accident(2).
Another spot that shows a 14 year olds brain waves on cannabis, is actually the brain waves of someone in deep sleep or coma. According to Dr Donald Blum from the UCLA Neurological studies center as reported on KABC news on November 2 1989(3).
Theresa Grant was asked where PFDA got it's facts. She said " We don't need facts. We are shaping attitudes. Facts are not important here. changing public opinion is what is important "(4 ).
Adolescents claim to see or hear one anti drug spot a day. Research has shown that teenager are untrusting of Public Service Announcements and many adolescences discovered drugs aren't as dangerous as they where lead to believe(5).
PFDA by the year 2000 spent 3 billion in media exposure and 600 spots for ads had been donated. Making it the single biggest largest public service ad campaign in history (6 ). PDFA spent billions on media time, and it appears to have had no impact on drug use (7).